Monday, December 1, 2008

Streetwear Irony

Oy oy oy!

I got the below from Yvan the Face Hunter. You don't know who he is? Where have you been?! No, I'm not talking to you girl but him! OK, before you proceed with the post, first go to, then come back ...

Streetwear primarily started in the California surf and skate scene at the end of the 1970’s and the early 1980’s. Often surfers and skaters would produce their own branded boards and t-shirts with their own unique style. The first of these to make an impact on the scene was Shawn Stussy who placed his tag like signature on his boards and t-shirts. It was like a revolution, they started wearing "cool sport garments" in normal day to day life. It marked the invention of COOL.

It was only a matter of time before the rest of the world caught on with the trend. Within a few years, kids around the world started wearing skate shoes, basketball shoes, tennis shoes, running trainers, tracksuit, hoodies, etc...during the day, just to hang out. That was perceived as cool for some time. But soon enough streetwear became so mainstream, that it totally lost its original looseness and coolness.

As a response to that, a Melbourne skater for the 00's decided to wear a corporate suit all the time, even for skating. Genius.

But can you really skate in that? Boys?


ainzulkifly said...

his pictures are amazingly amazing. (is it a he or a she?) but yeah. :D

wegra @ bijou bazaar said...

it's a he, dear! :o)