I would think it is safe to presume that most of you reading would rather be dead than to be seen in the same clothes as another person, hence us ditching the malls + high street labels + frequenting the independent boutiques + independent bazaars.
OK, I think you'd be able to guess where I'm heading now ... :op ... albeit am not featuring a local talent this time around but am sharing a British independent label, which I've been stalking for ages now - Lazy Oaf.
An innocent and cheery illustration style mixed with a palate of pastel and primary colours, Lazy Oaf is real bad-hair-day clothing; you won’t have to worry about your hair as everyone will be too busy fawning over your t-shirt and demanding to know where you got it from. The bright cutesy designs will melt the cold robot hearts of even the grumpiest among us. OK, if you ever stumble upon Simon Cowell, even if it's in your dreams, make sure you're wearing one of Lazy Oaf's. :op
The London based Lazy Oaf was born in 2001 and raised by the idle doodler Her Royal Oafness Gemma Shiel, who started out on a market stall in Spitalfields, the East End of London. The company is made up of a team of lovely ladies, half working in their studio in Shoreditch + the other half who work in their shop just off Carnaby Street. :o)
Oogle their online shop now: http://www.lazyoaf.co.uk/!