Tuesday, October 27, 2009

Sunday, October 25, 2009

Pop up Fashion Show

London Fashion Week will remain the preserve of A-listers and journalists. But at the pop-up style event - 'The People's Catwalk', which is part of London High Street Fashion week, commuters had front row seats as models paraded down Oxford Street before heading to Tottenham Court Road and travelling in style to Marble Arch Tube for the world's first fashion show on a moving underground train.

The show, which started at 10am on 7th September, was part of a sequence of surprise 'pop up' fashion shows to promote new autumn clothing ranges by Selfridges, House of Fraser, Debenhams, Next, River Island, Marks & Spencer and Uniqlo and John Lewis. The show started at 10am, missing rush hour, and lasted 20 minutes, much longer than regular shows, which often last for under 10 minutes despite hours of waiting.

How rad is that?